A Review of a Winning Sales Resume
As a sales person, or a person seeking a sales position, your resume should be considered to be a sort of sales presentation that can be delivered by fax, email, or regular mail. You may be an expert on different sales techniques, but selling yourself on paper is notably more challenging than attempting to sell a product over the phone, or face to face. When writing a sales resume, your ability to sell has to be that much more fine tuned, since your competition will also be people versed in the intricacies of sales methodologies. You will need to write a resume that will sell your ideal suitability to the final decision maker, through an intermediary. Think of it this way: you are trying to make a sale by faxing your sales pitch to the lawyer of your customer. For this reason, your resume will have to be as close to perfect as is humanly possible, for it to pass the test.
Sales professionals will typically create their resumes with the assistance of professional resume writers, as they do require such precision and accuracy. This means that, if you choose to write your own resume, you may be at a disadvantage, depending on your writing skills and resume writing experience. Think about it:
· Is your sales resume ready to beat 95% of competing resumes, most of which have been professionally custom-developed to make the most impressive impact?
· Is your resume written in a way that sells your ability and gets results?
If you are applying to a hot new position, your sales resume will need to do a better job selling your qualifications than 90% of the competing candidates for the post.
However, this doesn’t mean that you’re stuck. You can hire a professional, or you can learn what you need to know in order to write your own, with the skill, exactitude, and power behind a truly winning sales resume.
The First Lesson for Writing Your Sales Resume
The first thing you need to know is that your resume will need to sell to two different and unique audiences. Application information doesn’t go directly to a single person where hiring is concerned. There is usually a “middleman” somewhere along the way. Therefore, you will need to sell to:
· The intermediary
· The hiring authority
These two audiences are as different as apples and oranges, and frequently have entirely different goals as they scan through the many resumes they receive for open positions.
The intermediaries are extremely common for screening resumes at medium and large companies. These people do not usually work in sales themselves, but are frequently recruiters or other members of a larger human resources department. These intermediaries – sometimes called “the gatekeepers” - are extremely choosy about whose resumes get through their tight screening. The hiring manager or recruiter won’t see a single resume that has not been personally approved by this vital participant.
Unfortunately, the intermediaries frequently have to screen hundreds of resumes for any given position, and as they are not actually the experts regarding the profession in question, they do not necessarily have all of the required information for making accurate screening decisions. Commonly, the hiring manager doesn’t even know what he or she wants until it actually turns up. Furthermore, the majority of intermediaries have been blamed for candidates that fell short in interviews, even they looked good on paper. The intermediaries know that poor hiring decisions will be blamed on them, so they will typically eliminate any resume that happens to have even the tiniest omission or infraction.
Therefore, to say that developing a sales resume that will pass this first screening test is a challenge is quite the understatement.
The bottom line: Your resume has to sell your unique suitability to the hiring manager by way of an intermediary.
What Should a Winning Sales Resume Look Like?
Whether you’re writing your own resume, or employing an expert resume writer, you should always present the very best sales resume possible.
Here is a good example of a simple resume that could be written yourself:
11 Main Street
Gettajob, CA 99999
Objective: Seeking an entry-level position in sales or marketing
Bachelor of Arts in Communication (Public Relations) May 2003
Minor: Business/Liberal Arts
University of California, CA
Cumulative GPA: 3.15 out of 4.00
JPRTC Computing Systems
Sales and Marketing Representative January-June 2003
· Applied marketing skills to increase sales of JPRTC Comtronics computers
· Cultivated customer relationships, augmenting customer fulfillment and repeat clients
· Placed ads in magazines including Active Men’s Magazine, QG, and Computer Wired
· Wrote press releases on new PC products
Off-Broadway Mastery Theatre
Marketing Assistant May-September 2002
· Assisted with the planning, creation and distribution of theatrical press releases
· Wrote radio and newspaper advertisements
· Tracked show attendance on a basis of information from the box office
· Handled photo releases mailings to be distributed to the media sources
Honors and Interests:
· Senior Honors:
Senior cumulative average of 3.95 out of 4.00
· Terrence S. Dubsoft Award:
Award for academic achievement excellence in communications
· NCAAT Division 1 Golfer:
Winner of the Greendale Collegiate Classic 1997, 2nd Place finalist 1998 NCAAT Midwestern Cup
· Alpha Phi Sigma Fraternity:
Rush Chairman, Standards Board, Scholarship Chairman, Senior Steering Committee
Naturally, your sales resume will look quite different from this one; however, it gives you a good idea of the layout, the style, the direct nature of the resume you should be writing, and how clearly the skills, responsibilities, and achievements have been demonstrated to those who will be reading the resume. Should you have any doubts about writing your own resume, then you may seriously want to consider hiring a professional resume writer. This will ensure the highest level of accuracy, professionalism, and will furthermore increase your odds of making it past that vital intermediary stage. Professional writers who create resumes are available all over the Internet, and at major online job contract sites. While you search, look for references, and samples of work, to ensure the highest quality, and best final product.
About the Author:
Julie Campbell, owner of JBC Online E-Publishing writing services (www.jbconlineepublishing.com) is an experienced, professional writer, editor, and translator (English/French) who provides fast, quality information about different resume writing styles, as well as resume cover letters, and resumes services to assist in editing those already written for polish and flair.
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